Privacy policy.
Last updated: July 30, 2026
The short version
What we do, in plain English.
We collect very little, we don’t sell anything to anyone, and we’d rather be straightforward than legal. The basics:
- ✓We don’t sell your data. Not to advertisers, not to data brokers, not to anyone.
- ✓No targeted ads. The only paid placements are Premium and Featured business listings — clearly labeled, always disclosed.
- ✓We collect the minimum. Your email if you subscribe. Your contact info if you claim a business. Standard analytics so we know what’s working.
- ✓You can leave anytime. Unsubscribe with one click. Close your account whenever. Ask us to correct anything we’ve got wrong — we’ll fix it.
- ✓The app doesn’t follow you around. Your location is used on your phone to route your boat and show what’s near you. We don’t track you in the background and we keep no history of where you’ve been.
What we collect.
From newsletter readers
If you subscribe to the Friday letter, we store your email address in our own database and use Mailgun to deliver each issue. That’s it.
From people who contact us
When you fill out a form (Submit an event, Suggest a story, the contact page) or email us directly, we receive what you send: usually your name, email, and the content of your message. We use it to reply.
From businesses with claimed listings
If you claim or upgrade a business listing, we collect your business name, your name, your email, your phone, and whatever you choose to include in your profile (description, photos, hours, etc.). For paid plans, our payment processor (Stripe) handles billing — we never see or store your full card number.
Automatically (analytics)
Like most websites, we collect anonymous usage data: which pages you visit, roughly where you’re connecting from (city-level), what browser you use, how long you stay. We use this to improve the site. We don’t tie this data to your identity.
Cookies
We use a small number of cookies — for keeping you signed in if you’re a business owner, for remembering settings, and for basic analytics. We don’t use tracking cookies for advertising.
The lake app.
The LKN Life lake app is free and works without an account. Most of what it does happens entirely on your phone.
Your location
The app asks for your location so it can show where you are on the map, route your boat, sort places by how near they are, and give you driving directions.
Your position is used on your phone. Boat routing, “near me” distances and the map all run on the device — that data never reaches us.
It’s sent to us only when you ask for something that needs it: when you request driving directions (we pass it to Google Directions to get the route), and when you report a problem with a route (we store the route and your note so we can fix the map). Opening a destination in Google Maps hands it to Google.
We don’t track your location in the background. We don’t build a history of where you’ve been. There is no location data of yours we could sell, because we don’t keep any.
What’s on your phone, not ours
Saved places, saved routes, and any photos you attach are stored on your device. If you never sign in, they never leave it.
If you sign in
An account does one thing: it backs your saved places up. We store your email address, and your saved places, routes and photos so a new phone or a re-install doesn’t lose them. You can delete the account — and everything in it — from Settings, in the app, without emailing anybody.
Your boat, and its insurance
If you add a boat, we store what you type: its name, make, model, year, length, registration number, hull serial (HIN) and trailer plate. If you add insurance, we store the insurer, policy number, dates, agency, claim phone and insured name.
This is yours and only yours. It is never shown to another user, never included in any public listing, and never sold or shared. It exists for one reason: so the safety sheet can show your registration and policy number when you are on the water with a dead engine and someone is asking for them.
A copy is kept on your phone so it works with no signal — which is the whole point of it. Signing out removes that copy from the device. Deleting a boat, or your account, removes it from us.
Analytics
We use PostHog to see which features get used — taps and screens, not content. It sees the region you’re connecting from (from your IP address), never your GPS position. We don’t use it for advertising and there is no advertising in the app.
Diagnostics
The app keeps a short technical log on your device (frame rates, errors) so that if it crashes on the water we can find out why. It stays on your phone unless you send it to us.
How we use it.
To run the site. To send you the Friday letter if you’ve subscribed. To respond to your messages. To help businesses manage their listings. To understand what’s working and what isn’t. To prevent spam and fraud. Nothing weirder than that.
Who we share it with.
The shortest list we can manage. Our service providers:
- ·Vercel — hosting and infrastructure
- ·Stripe — payment processing for paid business listings
- ·Mailgun — delivers the Friday letter and transactional emails
- ·Cloudflare R2 — secure backup storage for our database
- ·Google Analytics — basic site traffic data
- ·PostHog — which features get used in the lake app
- ·Google Maps Platform — driving directions and address search in the lake app
We never sell, rent, trade, or share your personal data with marketers, advertisers, data brokers, or anyone else. If we’re ever legally required to disclose information, we’ll do the minimum required by law and notify you when we can.
How we make money. And how we don’t.
LKN Life makes money one way: businesses pay for Premium ($29/mo) or Featured ($79/mo) listings. Featured listings always carry a visible “Featured” label and appear at the top of search results — but they’re never disguised as editorial recommendations or organic results.
We don’t take commissions on jobs. We don’t run pay-per-click ads. We don’t accept sponsorships of editorial content. We don’t take referral fees. The Field Guides and Locals Know stories are written without any financial relationship to the people they cover.
Your rights.
You can:
- ·Unsubscribe from the Friday letter with one click — every email has the link
- ·Update your information whenever it changes
- ·Close your business account anytime from your dashboard. This removes your login, uploaded photos, and any profile content you’ve written. The directory listing itself remains — it’s based on public business information and is part of our editorial record.
- ·Ask us to correct inaccurate information — email hello@lknlife.co. If something we’ve published about your business is wrong, we want to know and we’ll fix it.
California residents have specific rights under CCPA — to know what personal data we hold about them, and to request its deletion. We honor these rights for everyone, regardless of where you live. Note that our directory listings are based on public business information and editorial research; the right to deletion applies to personal account data (your email, password, uploaded content), not to the fact that a business exists and operates in the Lake Norman area.
Children’s privacy.
LKN Life is not directed at children under 13, and we don’t knowingly collect data from them. If you’re a parent and you believe your child has submitted information to us, email hello@lknlife.co and we’ll remove it.
Changes to this policy.
We may update this policy as the site evolves. When we do, we’ll update the “Last updated” date at the top. For meaningful changes, we’ll mention it in the Friday letter.
How to reach us.
Questions about your data or this policy? Email hello@lknlife.co — that’s the general inbox both founders read.
Pull up a chair.
— Lori & Connor